Doves Of Hope

For 25 years, the Princess Margaret Cancer Foundation has used symbolic paper doves to carry messages of hope and remembrance.

To celebrate this milestone, we invited artists whose lives have been touched by cancer to reimagine the Dove through the lens of their personal journeys. A multi-channel strategy—spanning direct mail and targeted social media—led to a high-profile auction of original artwork, with 100% of proceeds supporting life-saving cancer research.