Doves Of Hope

For 25 years, supporters have dedicated symbolic doves in honour or memory of loved ones. Each paper dove carries a personal message of hope, gratitude, or remembrance and is displayed in the hospital’s atrium—reminding patients and families they are not alone.

This year, we elevated the campaign by inviting artists treated at Princess Margaret and touched by cancer to reimagine the Dove in bold new ways. We connected with our community through beautifully designed direct mail for existing donors and social media to reach new supporters.

The campaign culminated in a special auction, featuring one piece inspired by each artist’s cancer journey, with 100% of proceeds raised to support life-saving cancer research and care at Princess Margaret.