Doves Of Hope

For 25 years, the Princess Margaret Cancer Foundation has used symbolic paper doves to carry messages of hope and remembrance. To celebrate this milestone, my team and I invited artists whose lives have been touched by cancer to reimagine the Dove through the lens of their own personal journeys. We executed a multi-channel strategy, ranging from direct mail and targeted social media, that culminated in a high-profile auction of original artwork–with 100% of proceeds supporting life-saving cancer research.