The Perfect Symmetry

Advertising Agency

McCann Spain

Clients

Nespresso

About This Project

Ristretto Decaffeinato offers the same bold character and contrasting flavors as the original—a feat of pure symmetry. Nespresso sought to extend this ‘perfect reflection’ beyond the cup by identifying faces with near-perfect symmetry. We developed a visually striking campaign that celebrated symmetrical beauty through a clean, sophisticated aesthetic.

 

https://www.nespresso.com/simetriaperfecta