The 4rd Glass Of Milk

Tasked with finding a meaningful way to distribute surplus milk for Central Lechera Asturiana, we took inspiration from a cherished Spanish holiday tradition: leaving glasses of milk for the Three Wise Men. In partnership with ‘Aldeas Infantiles,’ we launched ‘The Fourth Glass’—an initiative that invited the public to expand that tradition to include children in need. Users helped digitally ‘fill’ a glass representing 100,000 litres of donated milk, successfully turning a seasonal surplus into powerful community outreach.