Birdhouse Alarm
Advertising Agency
Ogilvy and Mather, Madrid, Spain
Client
Generali Central Insurance
Awards
Cannes Lions - Short List Brand Environment
Cannes Lions - Shortlisted Financial Products and Services
Cannes Lions - Shortlisted Environmental Impact
Eurobest European Advertising Festival - Silver PR
El Ojo de Iberoamerica - Silver Design
El Ojo de Iberoamerica - Silver PR
Lisbon International Advertising Festival - Bronze
Club De Creativos CDC - Silver Innovation
Club De Creativos CDC - In Book Innovation
Art Directors Club Europe - Nomination Environmental Design
About This Project
Generali, Europe’s top life insurance agency, was struggling to connect with consumers in northern Spain. While the brief called for an ad, we identified an opportunity to address a major local issue: wildfires. Instead, we developed fire-detecting birdhouses to help identify fires earlier, preserving the area’s environment and fauna.