Scary-Good

For Halloween, we roll out a series of two short digital spots showcasing the new EQE SUV. These spots took full advantage of scary-movie cliches, spooky imagery, and eerie music, establishing each video firmly in the world of Halloween. Each spot is a stand-alone, focused on a separate USP of the EQE SUV, each with a similar punchline reveal at the end: How the technology and capability of the all-electric EQE SUV takes a spooky situation from ‘scary’ to ‘scare-free.’