Driving your future

Big Brothers Big Sisters is a non-profit organization that provides mentoring to young people who face adversity and are in need of additional support.

Having 10,000 kids on waitlists, Mercedes-Benz Canada partnered with BBBSC in order to invite new potential mentors to join the program and help reduce the wait.

The campaign is inspired by Marc Lafleur story, a famous racecar driver who was himself a “Little” and thanks to the help of his mentor “Big”, he found his passion and felt supported to follow his dreams.

After this campaign, Mercedes-Benz has continued to be involved with BBSC by organizing events through their dealerships and headquarters to help «Littles» get the support they need.