Birdhouse Alarm
Advertising Agency
Ogilvy and Mather, Madrid, Spain
Client:
Generali Central Insurance
Credits:
Creative Director: Paulo Areas
Art Directors: Pouline Atencio, Marta Sebastia
Copywriters: Emilio Holguín, María Tormo
Producer: Paloma Adrien
Production Company: Division Q
Awards:
Cannes Lions - Short List Brand Environment
Cannes Lions - Shortlisted Financial Products and Services
Cannes Lions - Shortlisted Environmental Impact
Eurobest European Advertising Festival - Silver PR
El Ojo de Iberoamerica - Silver Design
El Ojo de Iberoamerica - Silver PR
Lisbon International Advertising Festival - Bronze
Club De Creativos CDC - Silver Innovation
Club De Creativos CDC - In Book Innovation
Art Directors Club Europe - Nomination Environmental Design
About This Project
Generali the top life insurance agency in Europe was having a hard time to connect with consumers in north Spain, The briefing was to create an ad, but instead, we have found a way of helping on a major local issue, building fire detection birdhouses to help on finding fires earlier and therefore, preserving the area.