Every year thousands of tourists visit Spain and buy postcards with the typical images from important places of the cities that represent Spain. We wanted to teach the real Spain that is very far from what is perceived of her in reality. Wage inequality, corrupt politicians, child poverty and people living in the street while every day more families are evicted is the reality that is lived in Spain, which others want to hide. 

We present “Welcome to the real Spain”, an action in which postcards were redesigned to give them away in souvenir shops. A website was created to support the action and through Facebook we created a fan page to reach more people. Finally, the action reached the media and we managed to make people aware of #THEREALSPAIN

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El País – Verne

The Local

Creatividad publicictaria

El economista

Let’s do something amazing together!